Common Sense eCommerce

When we talk about Google, everyone thinks about Google the search engine. But what about their other products? For some time, it seemed that Google was just putting out product after product at a dizzying rate. Some were in beta, some were successful, and some were not. They still put out interesting products, but it’s beginning to look like they may be focusing on fine tuning the things that work well and getting rid of those things that are not so successful.

Google News recently came out of what seemed like a very long beta status. It now includes news archive searches (although you have to pay to actually see the content on a lot of those search results). The Google News is a very refined and successful product.

Orkut was a ‘not so successful’ product. It was supposed to be an answer to MySpace in the social networking arena, but apparently was only popular among certain undesirable elements. It created a public relations nightmare for Google in Brazil and India. Now it’s no longer shown on their page of Google products although the Orkut website is still live.

The ‘Google Base’ just celebrated it’s one year anniversary. Base is a product that’s still developing and showing growing promise with integration to other products.

Google shows an amazing amount of flexibility for such a large company. The ability to quickly ditch markets that aren’t performing well and build up on ones that do, is easier for smaller business. But Google seems to do a good job of emulating this core small business strategy.

Tags: Google Products, Google Branding, Google Base, Google News, Google Orkut

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