Common Sense eCommerce

There are lot of courses and information products you can buy online that supposedly show you “how to” do things with online businesses. “How to Start an eBay Business”, “How to Build an Affiliate Business Online”, “How to Start an Online Drop Ship Business”, and so on. I just made those titles up, so no offense to the authors if they really exist.

The problem with many of these information products or ‘courses’ is that they’re just no good. Many of them might have been good at one time, but were written many years ago and the information contained in them is no longer relevant. Others may be poorly written or worse, may be full of incorrect information.

Sometimes what was once correct information is no longer true. An example would be link exchanges. I blogged here that I think commodity style link exchanging is no longer a good idea. This view is supported by people in the SEO industry who are far more knowledgeable about this than me. Yet, you will still find eBooks that talk about mass link exchanging as though it’s the hottest thing since iPod.

Before you buy an online course or information product, check to see when it was written. If it’s more than a few years old, think twice. If it is older, find out if it gets updated. An older information product that gets updated periodically may still be useful.

Also check to see what the seller’s refund policy is. If they’re offering a ‘no questions asked’ return policy, check the fine print. How long do you have to return it? What are the conditions of return?

Do a little research up front to avoid spending your hard earned money on old or incorrect information.

Tags: Online Course Ripoff, Information Product Ripoff, Online Business Course, Online eBay Course

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