Feed on Posts or Comments 06 January 2009

Auction Business Frank Ross on 13 Dec 2006 06:48 pm

eBay Listings - Newly Listed Exposure

Most eBay sellers pay a great deal of attention to the last few hours of an eBay listing. It’s usually there that we see the greater amount of activity. This is due to a couple of reasons.

One has to do with exposure. For eBay search, the default sort order is ‘Time Left’. This means that when people use search to find an item, they will see the listings that are closest to ending in descending order.

Also some advanced buyers use sniping software. This software is designed to place the bid for the buyer within the last few minutes of the auction and does not require them to be present.

At the other end, are the newly listed items. When shoppers use the eBay ‘browse’ feature, the default sort is ‘Time Listed’; just the opposite of the ‘Time Left’ sort used in search. This means when people use browse, they will see the listings that are newly listed in ascending order.

It is widely believed that most eBay shoppers find their item via search. However, it is also believed that a significant number of them also use Browse to find items. So don’t think that your newly listed item will have no exposure! Someone will see it.

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One Response to “eBay Listings - Newly Listed Exposure”

  1. on 15 Dec 2006 at 4:11 am 1.Randy Smythe said …

    Frank, another thing to consider with store listings is the default setting for the BIN Tab. The listings are displayed according to ending soonest. This may explain why sellers see huge swings in selling patterns. I’ve checked several sellers that do much better when a large number of store items close and not so well when they are listed.

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