Auction Business & Strategies Frank Ross on 06 Feb 2007 12:56 am
SuperBowl Little Impact on eBay Business
Conventional eBay wisdom will say something like: don’t set up your auction listings to end on days of important events (such as the SuperBowl). A week ago Sunday I listed a bunch of stuff completely forgetting about the SuperBowl. When I realized what I did, I was prepared for some disappointing results.
But I didn’t get disappointed! Of the 23 items ending yesterday, only one did not sell and that one has been a problematic item anyway. The rest performed as well as usual, even some performing better than usual. Skip McGrath of Auction Sellers Resources reports similar observations here.
Is SuperBowl viewing down? Hardly! According to today’s news, it was the 2nd most watched SuperBowl in history with 93 million viewers. It could be that some viewers ‘multi-task’ while watching the SuperBowl. Maybe they don’t ‘completely watch’ the game - that is, maybe the bowl doesn’t get the full attention of every household member.
It could also be that the viewers are taking their wireless enabled laptops to the couch with them. Recently, according to this source, laptop sales surpassed that of desktop computers, so more people have notebook computers than ever before. And nearly all notebook computers are equipped with wireless network cards.
Who knows, but I was happy with the results. Next year, I guess I’ll just forget about it again!