Comments on: Pay Per Action - I like the Sound of It http://commonsenseecommerce.com/blog/2007/03/29/pay-per-action-i-like-the-sound-of-it/ ...contemporary e-commerce business with a small business slant Fri, 10 Oct 2008 21:50:31 +0000 http://wordpress.org/?v=2.0.4 by: Common Sense eCommerce » Amazon Webstore Versus eBay Store http://commonsenseecommerce.com/blog/2007/03/29/pay-per-action-i-like-the-sound-of-it/#comment-2759 Fri, 13 Apr 2007 19:40:22 +0000 http://commonsenseecommerce.com/blog/2007/03/29/pay-per-action-i-like-the-sound-of-it/#comment-2759 [...] A down side is that there is no apparent way to promote your Amazon Webstore from other Amazon venues like the Seller Marketplace. My rep tells me that may be planned for the future, but for now, you have to get your traffic by other means. But there are indeed other means - like Pay Per Action for example. [...] […] A down side is that there is no apparent way to promote your Amazon Webstore from other Amazon venues like the Seller Marketplace. My rep tells me that may be planned for the future, but for now, you have to get your traffic by other means. But there are indeed other means - like Pay Per Action for example. […]

]]> by: Frank Ross http://commonsenseecommerce.com/blog/2007/03/29/pay-per-action-i-like-the-sound-of-it/#comment-1570 Fri, 30 Mar 2007 00:27:42 +0000 http://commonsenseecommerce.com/blog/2007/03/29/pay-per-action-i-like-the-sound-of-it/#comment-1570 Thanks for the info Randy, I have requested to be part of it, but have not received any details yet. I'll be watching your blog to see how it works for you and your clients. Thanks for the info Randy, I have requested to be part of it, but have not received any details yet. I’ll be watching your blog to see how it works for you and your clients.

]]> by: Randy Smythe http://commonsenseecommerce.com/blog/2007/03/29/pay-per-action-i-like-the-sound-of-it/#comment-1560 Thu, 29 Mar 2007 23:34:13 +0000 http://commonsenseecommerce.com/blog/2007/03/29/pay-per-action-i-like-the-sound-of-it/#comment-1560 Frank, thanks for the plug. PPA is just in Beta but shows great promise. I will be testing it with several clients in the coming weeks but it seems to be the answer for both the small seller as well as the large. The cost is controlled by the advertiser. As an advertiser you state what you will pay Google for what action you choose. If it is a sale then you can say I am willing to pay 10% of sales for every lead that generates a sale. This give you complete control over the costs of the advertising. Frank, thanks for the plug. PPA is just in Beta but shows great promise. I will be testing it with several clients in the coming weeks but it seems to be the answer for both the small seller as well as the large. The cost is controlled by the advertiser.

As an advertiser you state what you will pay Google for what action you choose. If it is a sale then you can say I am willing to pay 10% of sales for every lead that generates a sale. This give you complete control over the costs of the advertising.

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