Comments on: An Example of a Good Incentive Program http://commonsenseecommerce.com/blog/2007/09/16/an-example-of-a-good-incentive-program/ ...contemporary e-commerce business with a small business slant Fri, 10 Oct 2008 22:20:01 +0000 http://wordpress.org/?v=2.0.4 by: Brian http://commonsenseecommerce.com/blog/2007/09/16/an-example-of-a-good-incentive-program/#comment-28889 Mon, 24 Sep 2007 16:38:17 +0000 http://commonsenseecommerce.com/blog/2007/09/16/an-example-of-a-good-incentive-program/#comment-28889 I was sent a link to your blog as our service does what you suggest for online/ecommerce sellers. In addition, as we designed our online reward programs, we struggled to go beyond answering: "what’s in it for me" but also had to ask and answer -- how do we get customers back to our listings/site over and over again? The answer to that second question -- online -- is much different from a brick-and-mortar experience which presumes you come back to shop. Asking both questions within the context of online ecommerce is important. Good post! Brian I was sent a link to your blog as our service does what you suggest for online/ecommerce sellers.

In addition, as we designed our online reward programs, we struggled to go beyond answering: “what’s in it for me” but also had to ask and answer — how do we get customers back to our listings/site over and over again?

The answer to that second question — online — is much different from a brick-and-mortar experience which presumes you come back to shop.

Asking both questions within the context of online ecommerce is important. Good post!

Brian

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