Common Sense eCommerce

What is the optimal sized thumbnail? Answer is “it depends”. Don’t you just love that answer? For one thing, it depends on what you’re thumbnailing. If it’s just a caption or something, a small one might do. But if you’re selling products of some kind, larger ones might be in order.

It used to be that online merchants made their thumbnails small to fit as many as possible on a page and while avoiding slowing down the page load process. That was back in the day when a lot of people had dial up internet service. Fewer people have dial-up now and broadband internet is the norm. So page loads aren’t really the issue they once were.

If you’re selling products online, the picture is the one thing that will go a long ways toward making the sale. And the thumbnail view is the visitor’s first glimpse of the product photo. Doesn’t that mean it should show off as much as possible about the product? Shouldn’t it grab the eye? Which looks the best?

Might be hard to tell unless you line them up with other products, but the smallest one doesn’t do much for the product don’t you agree?

Tags: Web Thumbnails, Product Thumbnails, Thumbnail Photos, Thumbnail Sizes

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